Asturias invites you to discover a new concept that unites respect and tourism: Respeturismo.
A neologism that recognises those who know how to share, discover and get excited; those who understand that travelling is much more than just visiting a place. People open to new landscapes, to other ways of living and looking at the world, aware that every journey is an opportunity to learn... and also to teach.
Respeturismo is an invitation to travel in a sustainable and responsible way, to live experiences that leave a mark and transform, while taking care of a territory that is still a true natural paradise.
By reading our Decalogue you will discover that you too are a Respecturist.
So why wait?
Ten Commandments of Respectful Tourism
Forecast
You inform yourself and plan your trip in advance. You avoid overcrowding and value the quality of the destination.
Sustainability
You minimise the environmental impact of your visit. You avoid any action that could damage the environment.
Patience
You adapt to the rhythms of your destination in a positive way, enjoying every moment without rushing.
Empathy
You show open-mindedness and approach cultural differences with curiosity and a willingness to learn, without judging other people's customs.
Curiosity
You are interested in the culture, heritage, traditions and identity of each place you visit.
Commitment
You support the local economy by choosing local products and services, knowing that you are contributing to the growth of the destination.
Sensitivity
You are aware of the impact on residents' lives and act sensibly. You assume a respectful attitude towards the cultures you visit.
Approachability
You value warmth and inclusiveness as the basis of the travel experience.
Responsibility
You have common sense and do not take unnecessary risks. You abide by local rules and regulations governing the behaviour of tourists.
Positivity
You turn every experience of your visit into a positive learning experience because you know that travelling enriches people.
Creatividades de la campaña
Brand PlayBook
This Playbook is a guide to understand what makes us different and why Asturias is such a special place. In it you will find the keys that define the Asturias brand and a practical reference for working coherently with its identity.
Through these pages we bring you closer to our DNA: our history, the essence of the Natural Paradise, our own culture and gastronomy, and the friendly, authentic and welcoming character of our people.
The aim of the brand manual is to align criteria and move in the same direction, unifying the tone, message and visual identity of all communications. To this end, it includes the essence of the destination, its public, its values and attributes, as well as the elements that make up the brand identity -logo, slogan and visual and conceptual resources-.
This document, of a technical nature, is aimed at communication professionals and all those who need to use the Asturias brand, establishing guidelines and recommendations to guarantee its appropriate and coherent use.
Thank you for your interest in discovering Asturias!
