Events
Events
‘Planes A Tu Lado’ influencer trip

Turismo Asturias is organising a promotional campaign with Ceci León, creator of the Planes a tu Lado (@planesatulado) account, to introduce the ‘Christmas in Paradise’ programme to a national audience and position Asturias as a destination for Christmas getaways.

During her stay, she will visit Cudillero, where she will experience the festive atmosphere and take part in the activities linked to this initiative. The content will highlight the experience of enjoying Christmas in an Asturian village, with its heritage, traditions and natural surroundings forming part of its appeal.

A collaborative Instagram Reel is planned, aimed at inspiring new visits and raising the profile of Asturias’ winter tourism offerings.