Events
Events
Asturias at FITUR 2026

Asturias attends one of the most important annual tourism promotion events, FITUR 2026, with a design stand of more than 1000 square metres, organised on two levels.

The space enhances the coherence with the image of the Asturias Natural Paradise brand, projecting with remarkable visual impact the attributes of a destination where nature plays an important role . The stand incorporates new trends in design, interior design and image, using a language in which architecture, photography, sound and audiovisuals generate an innovative concept of Asturias as a destination.

The main messages point to an Asturias that is a paradise, as well as a responsible, sustainable and intelligent destination. They also highlight the authenticity of the traditions, culture, gastronomy and experiences lived in the destination.

The most outstanding niche products on this occasion are ecotourism, cycle tourism, hiking, the Pilgrims' Roads to Santiago, industrial tourism and urban tourism. There will also be an area dedicated to the Principality's quality brands.

In short, it is a multi-purpose space in which tourist information is offered, business meetings, institutional events, work meetings and a whole series of activities for both professionals and the general public, with the primary objective of promoting the Natural Paradise.

Event website ► Fitur 2026 | International Tourism Trade Fair