Playbook and tourist campaigns - Turismo Asturias Profesional

This Playbook is aimed at professionals in the field of communication and anyone interested in knowing and using the elements of brand identity (logo, slogan, etc.), establishing guidelines for the correct development of communication work for our country brand.

In this Playbook you will find a guide that explains "how we are and how we like to do things". You will be able to use it as a reference tool on the Asturias brand. You will discover our DNA: history, why we are the Natural Paradise, our culture and gastronomy, and why you feel at home when you visit us. The aim is to align ourselves and work in the same direction, unifying tone, message and visual aspect of all communications.

Download Asturias Tourism Playbook (PDF)

ASTURIAS. RETURN TO PARADISE

Today's society has become unnatural: endless working days, stress, traffic jams, fast food... Give yourself some time: go back to nature, to harmony. Breathe again, be free. Go back to eating well, to discovering something new, to starting an adventure. Go back to running, to enjoying yourself, to feeling alive. Come back to Paradise, come to Asturias!

The "Back to Paradise" campaign reinforces the "Asturias Natural Paradise" brand and responds to the objectives and values set out in the Principality of Asturias 2020 Sustainable Tourism Plan. With a global and unique message for all media and markets, it has more than 20 thematic graphics, TV spot, radio spot, and specific pieces for internet and social networks. Discover all the designs here.

PHILOSOPHY: BACK TO NATURE

The Asturias tourism promotion campaign is an invitation to an inner journey: an ode to simplicity and nature, to its unique landscapes and architecture. Discover the official campaign video below.

Open on YouTube

Want to know what else is behind the "Back to Paradise" slogan ? Find out how the campaign was created and produced by the agency Arrontes y Barrera.

SAME MESSAGE, DIFFERENT INVITATION

Global communication, without borders, requires unique and coherent messages. But we have personalised the call to action to adapt to the objectives of each market:

THEMATIC CREATIVITIES

"Return to paradise" features iconic images that appeal to different audiences to enjoy Asturias from different points of view: nature, gastronomy, culture, rural tourism, active and sports tourism, Camino de Santiago, industrial tourism, cities, coast and fishing villages. Discover here all the creativities:

A CAMPAIGN TO SHARE

"Vuelve al Paraíso" has specific pieces for social networks and messaging systems, ready to be shared on mobile phones. Click on each image to download the campaign animated GIFs to your mobile, tablet or PC. Don't forget to use the official hashtag #VuelvealParaíso and #ParaísoNatural.

The campaign "Back to Paradise" is also launched on social networks at international level with Facebook pages in:

• United Kingdom - Asturias Natural Paradise
• France - Les Asturies
• Germany - Naturparadies Asturien
• Italy - Asturie Paradiso Naturale
• Portugal - Astúrias Paraíso Natural